Add MinerOps branding and project README

branding/BRANDING.md

@@ -0,0 +1,111 @@
+# MinerOps Brand Guidelines
+
+## Brand Position
+
+MinerOps is practical infrastructure for operators who need a clear, reliable
+view of mining assets, repairs, locations, and controls. The identity should
+feel precise, capable, and built for daily engineering work.
+
+Primary tagline:
+
+> The self-hosted operating system for cryptocurrency mining operations.
+
+Secondary tagline:
+
+> Know every miner. Track every repair. Control every rack.
+
+## Branding Philosophy
+
+- **Operational clarity:** Prefer direct language, strong hierarchy, and
+  purposeful visual elements.
+- **Engineering confidence:** Use measured geometry, consistent spacing, and
+  restrained color.
+- **Self-hosted independence:** Present MinerOps as dependable infrastructure
+  owned and controlled by its operator.
+- **Human utility:** Keep the identity approachable and readable without
+  becoming playful or ornamental.
+
+## Logo System
+
+The MinerOps mark combines a geometric hexagon with an angular letter M. The
+hexagon suggests infrastructure, modular systems, and engineered hardware. The
+M creates immediate product recognition.
+
+Available placeholders:
+
+- `logo.svg`: Primary mark for general use.
+- `logo-light.svg`: Navy and orange mark for light backgrounds.
+- `logo-dark.svg`: White and orange mark for dark backgrounds.
+- `favicon.svg`: Compact filled mark optimized for small sizes.
+- `wordmark.svg`: Symbol paired with the MinerOps name.
+
+Use the supplied artwork without changing its proportions, stroke weights, or
+relative colors. Do not rotate, skew, outline, add effects, or place the mark
+inside another shape. Do not use gradients.
+
+## Clear Space
+
+Maintain clear space around the logo equal to at least one quarter of the
+mark's width. For the wordmark, use the hexagon's internal margin as the
+minimum clear space on every side.
+
+Recommended minimum sizes:
+
+- Standalone logo: 24 px digital, 8 mm print.
+- Wordmark: 120 px digital, 32 mm print.
+- Favicon: 16 px digital.
+
+## Wordmark Usage
+
+Use the wordmark when the audience needs explicit product identification, such
+as documentation covers, sign-in screens, repository graphics, and event
+materials. Use the standalone mark where MinerOps is already named nearby or
+space is limited.
+
+Keep `Miner` in Miner Navy or White and `Ops` in Ops Orange. Do not alter the
+capitalization or insert a space between the words.
+
+## Typography
+
+Recommended interface and brand typefaces:
+
+1. **Inter:** Primary choice for user interfaces, documentation, and marketing
+   copy.
+2. **IBM Plex Sans:** Alternative for a more technical editorial voice.
+3. **IBM Plex Mono:** Recommended for asset IDs, IP addresses, serial numbers,
+   logs, and other machine-oriented data.
+
+Use system sans-serif fallbacks when these fonts are unavailable. Favor medium
+or semibold weights for headings and regular weight for body copy. Avoid
+condensed, decorative, or rounded display type.
+
+## Spacing
+
+Use a 4 px base spacing unit for digital products. Preferred increments are
+4, 8, 12, 16, 24, 32, 48, and 64 px. Align logo placement, typography, and
+supporting elements to a consistent grid.
+
+Brand compositions should have enough open space to feel calm and technical.
+Avoid crowding the mark with borders, controls, or dense copy.
+
+## Icon Usage
+
+Use simple outline icons with consistent stroke weight and square optical
+bounds. Icons should describe actions or system states, not serve as
+decoration. Use filled icons sparingly for selected or critical states.
+
+Prefer Miner Navy or Steel Gray for neutral icons, Ops Orange for active
+emphasis, and semantic colors defined by the product design system for status
+and alerts.
+
+Do not force unrelated interface icons into the hexagonal logo enclosure. The
+hexagon-and-M combination is reserved for the MinerOps brand.
+
+## Tagline Usage
+
+Use the primary tagline for formal product positioning and first introductions.
+Use the secondary tagline for compact campaign copy, presentation endings, or
+operator-focused material.
+
+Taglines should appear as supporting copy and should not be locked permanently
+to the logo artwork. Preserve the exact wording and punctuation shown above.