4.0 KiB
MinerOps Brand Guidelines
Brand Position
MinerOps is practical infrastructure for operators who need a clear, reliable view of mining assets, repairs, locations, and controls. The identity should feel precise, capable, and built for daily engineering work.
Primary tagline:
The self-hosted operating system for cryptocurrency mining operations.
Secondary tagline:
Know every miner. Track every repair. Control every rack.
Branding Philosophy
- Operational clarity: Prefer direct language, strong hierarchy, and purposeful visual elements.
- Engineering confidence: Use measured geometry, consistent spacing, and restrained color.
- Self-hosted independence: Present MinerOps as dependable infrastructure owned and controlled by its operator.
- Human utility: Keep the identity approachable and readable without becoming playful or ornamental.
Logo System
The MinerOps mark combines a geometric hexagon with an angular letter M. The hexagon suggests infrastructure, modular systems, and engineered hardware. The M creates immediate product recognition.
Available placeholders:
logo.svg: Primary mark for general use.logo-light.svg: Navy and orange mark for light backgrounds.logo-dark.svg: White and orange mark for dark backgrounds.favicon.svg: Compact filled mark optimized for small sizes.wordmark.svg: Symbol paired with the MinerOps name.
Use the supplied artwork without changing its proportions, stroke weights, or relative colors. Do not rotate, skew, outline, add effects, or place the mark inside another shape. Do not use gradients.
Clear Space
Maintain clear space around the logo equal to at least one quarter of the mark's width. For the wordmark, use the hexagon's internal margin as the minimum clear space on every side.
Recommended minimum sizes:
- Standalone logo: 24 px digital, 8 mm print.
- Wordmark: 120 px digital, 32 mm print.
- Favicon: 16 px digital.
Wordmark Usage
Use the wordmark when the audience needs explicit product identification, such as documentation covers, sign-in screens, repository graphics, and event materials. Use the standalone mark where MinerOps is already named nearby or space is limited.
Keep Miner in Miner Navy or White and Ops in Ops Orange. Do not alter the
capitalization or insert a space between the words.
Typography
Recommended interface and brand typefaces:
- Inter: Primary choice for user interfaces, documentation, and marketing copy.
- IBM Plex Sans: Alternative for a more technical editorial voice.
- IBM Plex Mono: Recommended for asset IDs, IP addresses, serial numbers, logs, and other machine-oriented data.
Use system sans-serif fallbacks when these fonts are unavailable. Favor medium or semibold weights for headings and regular weight for body copy. Avoid condensed, decorative, or rounded display type.
Spacing
Use a 4 px base spacing unit for digital products. Preferred increments are 4, 8, 12, 16, 24, 32, 48, and 64 px. Align logo placement, typography, and supporting elements to a consistent grid.
Brand compositions should have enough open space to feel calm and technical. Avoid crowding the mark with borders, controls, or dense copy.
Icon Usage
Use simple outline icons with consistent stroke weight and square optical bounds. Icons should describe actions or system states, not serve as decoration. Use filled icons sparingly for selected or critical states.
Prefer Miner Navy or Steel Gray for neutral icons, Ops Orange for active emphasis, and semantic colors defined by the product design system for status and alerts.
Do not force unrelated interface icons into the hexagonal logo enclosure. The hexagon-and-M combination is reserved for the MinerOps brand.
Tagline Usage
Use the primary tagline for formal product positioning and first introductions. Use the secondary tagline for compact campaign copy, presentation endings, or operator-focused material.
Taglines should appear as supporting copy and should not be locked permanently to the logo artwork. Preserve the exact wording and punctuation shown above.