112 lines
4.0 KiB
Markdown
112 lines
4.0 KiB
Markdown
# MinerOps Brand Guidelines
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## Brand Position
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MinerOps is practical infrastructure for operators who need a clear, reliable
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view of mining assets, repairs, locations, and controls. The identity should
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feel precise, capable, and built for daily engineering work.
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Primary tagline:
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> The self-hosted operating system for cryptocurrency mining operations.
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Secondary tagline:
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> Know every miner. Track every repair. Control every rack.
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## Branding Philosophy
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- **Operational clarity:** Prefer direct language, strong hierarchy, and
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purposeful visual elements.
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- **Engineering confidence:** Use measured geometry, consistent spacing, and
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restrained color.
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- **Self-hosted independence:** Present MinerOps as dependable infrastructure
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owned and controlled by its operator.
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- **Human utility:** Keep the identity approachable and readable without
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becoming playful or ornamental.
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## Logo System
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The MinerOps mark combines a geometric hexagon with an angular letter M. The
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hexagon suggests infrastructure, modular systems, and engineered hardware. The
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M creates immediate product recognition.
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Available placeholders:
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- `logo.svg`: Primary mark for general use.
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- `logo-light.svg`: Navy and orange mark for light backgrounds.
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- `logo-dark.svg`: White and orange mark for dark backgrounds.
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- `favicon.svg`: Compact filled mark optimized for small sizes.
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- `wordmark.svg`: Symbol paired with the MinerOps name.
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Use the supplied artwork without changing its proportions, stroke weights, or
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relative colors. Do not rotate, skew, outline, add effects, or place the mark
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inside another shape. Do not use gradients.
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## Clear Space
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Maintain clear space around the logo equal to at least one quarter of the
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mark's width. For the wordmark, use the hexagon's internal margin as the
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minimum clear space on every side.
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Recommended minimum sizes:
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- Standalone logo: 24 px digital, 8 mm print.
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- Wordmark: 120 px digital, 32 mm print.
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- Favicon: 16 px digital.
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## Wordmark Usage
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Use the wordmark when the audience needs explicit product identification, such
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as documentation covers, sign-in screens, repository graphics, and event
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materials. Use the standalone mark where MinerOps is already named nearby or
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space is limited.
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Keep `Miner` in Miner Navy or White and `Ops` in Ops Orange. Do not alter the
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capitalization or insert a space between the words.
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## Typography
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Recommended interface and brand typefaces:
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1. **Inter:** Primary choice for user interfaces, documentation, and marketing
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copy.
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2. **IBM Plex Sans:** Alternative for a more technical editorial voice.
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3. **IBM Plex Mono:** Recommended for asset IDs, IP addresses, serial numbers,
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logs, and other machine-oriented data.
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Use system sans-serif fallbacks when these fonts are unavailable. Favor medium
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or semibold weights for headings and regular weight for body copy. Avoid
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condensed, decorative, or rounded display type.
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## Spacing
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Use a 4 px base spacing unit for digital products. Preferred increments are
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4, 8, 12, 16, 24, 32, 48, and 64 px. Align logo placement, typography, and
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supporting elements to a consistent grid.
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Brand compositions should have enough open space to feel calm and technical.
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Avoid crowding the mark with borders, controls, or dense copy.
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## Icon Usage
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Use simple outline icons with consistent stroke weight and square optical
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bounds. Icons should describe actions or system states, not serve as
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decoration. Use filled icons sparingly for selected or critical states.
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Prefer Miner Navy or Steel Gray for neutral icons, Ops Orange for active
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emphasis, and semantic colors defined by the product design system for status
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and alerts.
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Do not force unrelated interface icons into the hexagonal logo enclosure. The
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hexagon-and-M combination is reserved for the MinerOps brand.
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## Tagline Usage
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Use the primary tagline for formal product positioning and first introductions.
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Use the secondary tagline for compact campaign copy, presentation endings, or
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operator-focused material.
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Taglines should appear as supporting copy and should not be locked permanently
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to the logo artwork. Preserve the exact wording and punctuation shown above.
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